At Butterfly Effect Marketing, we engineer precise, strategic changes that compound into measurable, long-term growth —Because in modern marketing, small misalignments cost companies their clients. We reject bloated campaigns and guesswork, focusing instead on clarity of message, disciplined execution, and data-informed refinement.

What makes us different is our commitment to controlled impact: every asset, campaign, and communication is designed to influence a specific outcome, ensuring that nothing is created without purpose or performance accountability.

We exist to solve the five failures that consistently cause businesses to lose clients:
• Inconsistent messaging that erodes trust and brand authority
• Lack of strategic direction leading to wasted spend and scattered efforts
• Poor communication and follow-through that weakens client relationships
• Generic, low-impact content that fails to differentiate or convert
• Absence of measurable results, leaving businesses guessing instead of scaling
Experience the fusion of imagination and expertise with Butterfly Effect Marketing — the catalyst for design transformations that enrich the world around us.
Meet our team
Our comprehensive team of professionals caters to a diverse set of clients, ranging from seasoned Marketing and business experts to renowned designers.

Stephanie Alexander-Jones
Founder, CEO & Client Strategy
Stephanie Alexander-Jones is a marketing and communications professional with a background spanning international publishing, client strategy, and high performance real estate.
In her real estate career, Stephanie achieved Top 2% ranking nationally within Royal LePage in 2021 and has earned award recognition in every other year of her career for sales performance and client results. Her success is built on a disciplined approach to client strategy, strong negotiation capabilities, and the ability to position properties effectively in competitive markets. She is known for managing high-value relationships with precision, guiding clients through complex transactions with clarity, confidence, and a results-driven mindset.
As a founding member of an international business publishing group, she played a key role in the development and growth of titles including The Canadian Business Journal, The American Business Journal, The International Resource Journal, and The Australian Business Journal. In this role, she worked directly with business owners and CEOs to shape messaging that clearly communicated their company’s positioning, strategy, and market value.
This experience established a strong foundation in communication, stakeholder engagement, and brand positioning—paired with the ability to translate complex ideas into clear, practical messaging. She also contributed to sales strategy and supported the training and development of sales teams, improving performance and consistency in client interactions.
Having lived and worked internationally, Stephanie brings a broad, adaptable perspective and is comfortable working with a diverse range of clients and stakeholders. She operates effectively in both in-person and remote environments, maintaining a consistent, professional standard of communication.
Her work is grounded in clear messaging, strategic positioning, and building client relationships that drive measurable business outcomes.

Mike Szpakowski
Co-Founder, COO, Marketing
Mike Szpakowski brings over 20 years of experience rooted in communication, coaching, and human connection. Beginning as a music educator, he built his career on the ability to break down complex ideas, guide individuals toward improvement, and consistently deliver clear, effective messaging—skills that now sit at the core of his marketing approach.
His background extends into coaching across both creative and health disciplines, where he has worked closely with individuals to develop discipline, clarity, and measurable progress. This experience shaped his ability to not only understand people, but to lead them—whether that’s guiding clients through strategic decisions or helping brands communicate with precision and intent.
As a touring musician and performer across Canada, Mike was deeply involved in every aspect of audience engagement, from crafting original content to managing bookings, branding, and merchandise. This hands-on experience reinforced a key principle he brings into marketing today: connection drives results, and messaging must be both intentional and authentic to be effective.
Performing at high-level corporate and private events in prestigious venues throughout Southern Ontario further refined his understanding of audience expectations, professionalism, and delivering consistent, high-quality experiences.
With formal education in health and nutrition coaching, Mike integrates a structured, results-driven mindset into his work—balancing creativity with accountability. His approach to marketing is grounded in clear communication, strategic guidance, and helping clients move from uncertainty to confident execution.

Daniel Doble
Creative Director, Multimedia Specialist
With over ten years of experience in multimedia design, creative strategy, and digital storytelling, Daniel Doble brings a globally informed perspective and multidisciplinary expertise to every project. Having lived in South Africa, Australia, England, and Canada — and traveled to more than 240 cities across 40+ countries — he has developed a deep understanding of diverse cultures, communication styles, and audience engagement, all of which strongly influence his creative approach.
Daniel’s professional experience spans a broad range of multimedia disciplines, including graphic design, video editing, motion graphics, branding, creative consultation, website development, and user experience design. Throughout his career, he has successfully delivered impactful creative solutions across a remarkably diverse range of industries, including automotive, entertainment, culinary, private education, law enforcement training, legal services, construction, startups, and private enterprise. Daniel’s portfolio also includes collaborations with professional athletes, musicians, and entrepreneurial brands, showcasing a strong ability to adapt creative direction to unique audiences and business objectives.
Among his notable accomplishments, Daniel played a key role in building the digital foundation of WURK SP_CE, an emerging startup based in Hamilton, Ontario. His contributions included brand development, strategic website design, UX optimization, and the creation of a dynamic membership management system featuring integrated remote payment solutions. Daniel’s work helped establish a compelling and user-focused online presence designed to support long-term business growth and community engagement.
In parallel, he collaborated with the Thunder Bay Police Service to produce and edit impactful training video content used in police education initiatives across the province. He has also developed advertising campaigns and international admissions marketing materials for prestigious private education institutions, demonstrating a consistent ability to balance creativity with strategic communication goals.
Known for combining technical precision with innovative thinking, Daniel is committed to creating meaningful multimedia experiences that empower organizations, strengthen brands, and connect with audiences in authentic and engaging ways. His work is driven by a passion for storytelling, visual communication, and delivering creative solutions that exceed expectations.
We’ve worked with some of the best companies.





FAQs
What is your process working in smaller projects?
Butterfly Effect Marketing offers comprehensive consulting, management, design, and research solutions. Our vision is to be at the forefront of multimedia innovation, fostering a global community of designers, marketers, business owners and enthusiasts united by a passion for creativity. Every design and marketing endeavor is an opportunity to shape the future.
Who is behind Butterfly Effect Marketing Group?
Études offers comprehensive consulting, management, design, and research solutions. Our vision is to be at the forefront of architectural innovation, fostering a global community of architects and enthusiasts united by a passion for creating spaces. Every architectural endeavor is an opportunity to shape the future.
I’d like to get to meet fellow Marketing professionals, how can I do that?
Études offers comprehensive consulting, management, design, and research solutions. Our vision is to be at the forefront of architectural innovation, fostering a global community of architects and enthusiasts united by a passion for creating spaces. Every architectural endeavor is an opportunity to shape the future.
Can I apply to be a part of the team or work as a contractor?
Études offers comprehensive consulting, management, design, and research solutions. Our vision is to be at the forefront of architectural innovation, fostering a global community of architects and enthusiasts united by a passion for creating spaces. Every architectural endeavor is an opportunity to shape the future.